Google and other search engines provide these to help people find answers quickly and keep people on their website (and off of yours).įor business owners wanting to attract visitors to their website, it can be frustrating to see lower traffic because Google is handing your potential customers the answer. You have the answer you need, so you don’t need to click on an article. These boxes, called Position Zero in search engine results, often come with an image and all the information you were looking for displayed in an easy to distinguish box. Sometimes though, the answer is suggested to you in a paragraph at the top of the result page. Generally, when you have a question, you type your question into Google, hit enter, and click on the article that best answers your question or gives you the information you need. No-Click Searches also Known as Featured Snippet
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